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    🇮🇪Ireland · Dublin Business School

    Master of Science (MSc) in Digital Marketing and Analytics

    Master’s · Full Time · Blended · 1 year · Intakes: September, January & April

    Updated 13 August 2026

    Tuition Fee: €15,575Deadline: ASAPIELTS: 6.0Location: Dublin, Ireland

    At a glance

    Key Highlights

    Tuition Fee

    €15,575

    ৳2,212,117 BDT

    Application Fee

    €0

    Free to apply

    Deadline

    ASAP

    Apply early

    Location

    Dublin, Ireland

    Programme Link

    View Programme

    Official DBS site

    At a glance

    Basic Information

    Course NameMaster of Science (MSc) in Digital Marketing and Analytics
    LevelMaster's
    Course TypeFull Time
    Campus ModeBlended – Dublin city-centre and online delivery
    Duration1 year (full-time)
    IntakesSeptember, January & April
    DisciplineDigital Marketing, Analytics & Business Intelligence

    Eligibility

    Academic Requirements

    Postgraduate Entry Requirement (Main)

    • A recognised honours bachelor’s degree equivalent to Irish NFQ Level 8, with at least a Second Class Honours, Grade 2 (2.2), in a cognate discipline
    • DBS does not publish a fixed Bangladesh bachelor’s CGPA or percentage; the institution, award level, subject relevance and final result are assessed individually

    Note

    Meeting the minimum entry standard does not guarantee admission. Applicants with a non-cognate degree should obtain written DBS confirmation before relying on eligibility.

    Tests

    Standardized Test Requirement

    No GMAT, GRE, SAT, ACT or other additional standardized admission test is listed for this programme.

    Language

    English Proficiency Requirements

    TestOverall ScoreMinimum per Band
    IELTS Academic6.0Not specified
    TOEFL iBT76Not specified
    PTE Academic55Not specified
    Duolingo English Test105Not specified

    Notes

    • These published scores apply to the MSc in Digital Marketing and Analytics. DBS does not state separate minimum band requirements; applicants must meet the overall score and any additional English condition included in the offer letter.
    • TOEFL note: The score of 76 uses the 0–120 scale. Applicants presenting a revised TOEFL scoring scale should obtain the accepted equivalent in writing before applying.
    Waiver: Not Available.

    Funding

    Scholarships

    DBS offers scholarships and fee discounts to selected international applicants. No fixed award is guaranteed on the course page; eligibility, value, acceptance conditions and the net tuition payable should be confirmed in the offer letter.

    Good to know

    Remarks & Additional Information

    • Apply ASAP to allow sufficient time for admission, fee payment and Irish study visa preparation.
    • The current published non-EU tuition is €15,575 for the one-year full-time programme; the DBS offer letter controls the final fee.
    • The QQI Level 9 programme carries 90 ECTS: eight taught modules totalling 60 ECTS, followed by a 30 ECTS dissertation, applied research project or placement capstone.
    • Delivery is multimodal, combining on-campus teaching with live online and on-demand learning.
    • Prepare degree records, English evidence, CV and any professional-qualification documents. Admission, scholarship and visa decisions remain authority-controlled.

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