🇭🇺Hungary · Wekerle International University
MSc in Marketing Strategy and Innovation
Master’s · Full Time · On Campus · 1 year · Intake: February
Updated 19 August 2026
Tuition Fee: €7,000Deadline: ASAPIELTS: 6.0 bandLocation: Budapest, Hungary
At a glance
Key Highlights
Tuition Fee
€7,000
৳992,880 BDT
Application Fee
€200
Deadline
ASAP
Apply early
Location
Budapest, Hungary
Programme Link
View Programme
Official Wekerle International University site
At a glance
Basic Information
Course NameMarketing Strategy and Innovation Master’s Degree Program
LevelMaster's
Course TypeFull Time
Campus ModeOn Campus
Duration2 semesters (1 year)
IntakesFebruary
DisciplineMarketing Strategy, Innovation, Digital Marketing & Customer Experience
Eligibility
Academic Requirements
Bachelor’s Degree Requirement (Main)
- The official programme page requires a recognised Bachelor’s degree in Economics
- Submit an authenticated degree certificate covering at least three years of study and authenticated transcripts for all completed semesters
Note
Meeting the stated qualification criteria does not guarantee admission. Final eligibility, document authenticity, programme suitability and any institutional assessment remain subject to WIU review.
Tests
Standardized Test Requirement
No GMAT or GRE requirement is published. Admission is based on the relevant Bachelor’s qualification, supporting documents, English evidence and any institutional entrance assessment required by WIU.
Language
English Proficiency Requirements
| Test | Overall Score | Minimum per Band |
|---|---|---|
| IELTS | 6.0 band | Not specified |
| TOEFL iBT | Equivalent accepted; score not specified | Not specified |
| Other recognised certificate | Minimum B2 equivalent | Not specified |
Notes
- WIU requires minimum B2-level English and publishes IELTS 6.0 band or an equivalent qualification for this programme. No separate minimum IELTS score for each band is stated.
- The programme page does not publish a fixed TOEFL score. Applicants using TOEFL, PTE, Duolingo or another certificate should obtain written confirmation that it meets WIU’s B2-equivalent standard.
Waiver: Possible, subject to University assessment.
Funding
Scholarships
WIU advertises university-wide Merit-Based, Talent and other scholarship schemes, but no award is currently published specifically for this one-year MSc. Eligibility, intake availability and any tuition reduction should be confirmed directly before the applicant relies on funding.
Good to know
Remarks & Additional Information
- Apply ASAP. WIU’s latest published international fee chart lists EUR 7,000 and EUR 4,000 advance-payment options for Master’s study, plus a EUR 200 registration payment; confirm the current invoice before paying.
- The full-time programme carries 60 credits over two semesters and awards an MSc-level qualification as Master of Marketing Strategy and Innovation.
- Study covers marketing research, strategy, customer experience, data-driven decisions, distribution, product and brand strategy, innovation and digital communication; elective pathways include Digital Innovation in Marketing and Supply Chain Innovation.
- Bangladeshi applicants normally submit the study residence-permit case outside Hungary through the competent Hungarian mission. Admission and immigration decisions and timelines remain authority-controlled.
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